The story of how this leash came to be, from the maker:
Like all really good dog trainers, Anneliese is consistent, determined, and patient. Leashes are a fundamental tool for dog trainers. Anneliese was in search of a “better” dog leash and we set out do to the impossible. She wanted no-nonsense, lightweight, durable leashes with high quality hooks. . . As it turns out, after months and months of questioning and investigation, we are proud to say that we have not re-invented the wheel. We have made a leash that is durable yet sleek and lightweight, easy to clean, and comfortable in the hand. Our hardware is American made.
El Segundo . . . came about when we fostered a Boxer mix named Madeline. Maddy-girl was a gal in need of some consistent love and a bit of training. Her fear of leashes led her to chomp through them in two molar-grinding bites. After she destroyed every leash in the house, we knew we had to do something. That’s when we came across DynoLeash®. Bob and Sky sold us their business, and we’ve taken it from there. We changed the name to El Segundo—The Second—as it is the second leash you will ever have to buy. We like safety, and this leash will stay together through tough times. Maddy was adopted by a Chihuahua mix, two children and their parents who own a yard with a nice tall fence and a house.